We Speak Music

User Experience, Transcreation

ak2

 

I was glad to participate in creating Budweiser’s We Speak Music (百威啤酒 玩字造樂) project by Rhizomatiks and AKQA Shanghai.
This website allows users to create unique electronic songs. Users can enter the lyrics and the website will generate the song automatically.
I have contributed to user experience, sample lyric writing, transcreation, and sound clarification.

「玩字造樂 We Speak Music」為百威啤酒針對中國客戶開發的互動型音樂網站,能將用戶輸入的簡訊自動生成一首由虛擬歌手所演唱的樂曲。我參與的部分為使用者體驗的構築及創譯文案撰寫。

http://www.thevoted.com/sh/budweiser/wespeakmusic

Year: 2014
Client: Budweiser
Agency: AKQA Shanghai & Rhizomatiks
Role: User Experience, Transcreation

 

 

ak1

 

 

 

ak3