Perfume World

Year: 2014
Type: Digital
Client: Amuse Inc.
Agency: Rhizomatiks
Role: Design


Perfume is one of the most famous music groups in Japan. Their fans are growing all over the world. The mission was to break the border of differences in country and region so that all the fans can feel more engaged to the group. Perfume WORLD website allows users to design and build their spaces in a virtual city. A unique address will be assigned to the user if he/she logs in with Facebook or twitter account. The users can also interact with the three Perfume members in avatar forms. The interactive content was also used for Perfume’s 5th Tour “Gurun Gurun.”

→ Perfume World Website