Perfume Translyrics

Year: 2015
Type: Digital
Client: Amuse Inc.
Agency: Rhizomatiks, DENTSU TOKYO
Role: Transcreation


Perfume is one of the most famous music groups in Japan. The mission was to break the border of language differences and make their fans from all over the world to enjoy the music of Perfume more. Translyrics Project is an user participation project where fans can send in and post translation of Perfume lyrics in 46 different languages. By logging in to their SNS accounts, participants are also able to share their creative translation. The interactive content was also used for Perfume’s performance at SXSW 2015.


→ Translyrics Project Website