Taiwan Emoji Project

Year: 2017
Type: Digital
Client: Ministry of Foreign Affairs, Taiwan
Young Lions Taiwan 2018 Gold Medal


Taiwan is an island full of delicious food, beautiful landscapes, and rich culture. However, these Taiwan experience has not yet been well discussed around the world. How might we inspire people to talk more about Taiwan? I and my teammate think that emoji is a universal language and we noticed that so far there are not many emojis about Taiwan. Therefore, we launched Taiwan Emoji Project — a series of emojis describing one’s Taiwan experience. We created 24 emojis which are inspired by Taiwanese culture, architecture, food, etc. We also made a campaign website and a video. Through these emojis, people discuss more and gain more interests in Taiwan.


→ Taiwan Emoji Project Website