Rising from under the umbrella of Giant Bicycles, Momentum is a lifestyle bicycle brand aimed at a younger, more urban demographic. Whatever Taipei created the product launch video for the PakYak, the first electric cargo bike model from Momentum. In the video, we showed a family effortlessly riding the kids to the park, bringing home the groceries after work, and heading off for a weekend adventure. Through the scenarios and flat lay stop motions, we conveyed the brand's spirit and highlighted the PakYak's sleek design, impressive storage space, and wide range of purposes. 

www.momentum-biking.com/us/pakyak

CLIENT

Momentum

AGENCY

Whatever

TYPE

Film