Uber Eats has rolled out a global campaign, "Tonight, I'll Be Eating", whose Taiwan edition has been created by Special Group and Whatever. The campaign depicts a relaxing moment where the two A-list celebrities and real-life good friends, Jam Hsiao and Crowd Lu, hang out at a private basketball court, in reality a film set carefully designed and fabricated based on Jam's actual home. The television commercial captures their beautiful friendship as they bond over things they love—good food, music, and basketball, perfectly capturing the brand philosophy of Uber Eats.

In addition to the television commercial, we produced a collection of OOH advertising and social media content across channels showing behind-the-scenes interactions between the two stars, plus Jam and Crowd competing in food-related games and challenges—light-hearted, fun times in which viewers are also invited to participate. The commercial’s view counts exceeded 5.9m on YouTube within 6 months and has been selected as one of the "Top 9 Best Marketing Campaigns of 2019 in Taiwan" by Adm Magazine.

CLIENT

Uber Eats

AGENCY

Special Group / Whatever

TYPE

Film / Integrated